In our capacity as fashion designers, artistic directors, teachers, lecturers, we take part in the promotion of know-how and the refinement of French fashion for more than ten years. We bear the evolution of our generation as well as the aesthetic and technical revolutions, and we are part of the economic and technological upheavals of our time.
Our history was written with succeeding encounters, starting with ours, at ESMOD International Paris, both having been awarded the Golden Needle, handed over to us by Jean-Charles de Castelbajac.
We built our path, our feet firmly anchored in the diversity and reality of the businesses creating fashion, in particular with the creation of -Les Garçons-, a brand selling luxurious lingerie for men.
“Designer of the duo, I am passionate about all forms of artistic expression. Nourished by the diversity of cultures, observation of beautiful things and very curious about all that concerns the implementation of taste, of elegance, I am very concerned by issues regarding lack of variation and mediocrity; without excluding imagination, fashion should not serve innovation itself ". -Louis-
“I followed the dream of my grandfather: to become a tailor. I exercised my eye in male model-making and learned all the facets of the precise work required for developing a piece of clothing. Precision, quality, flexibility, material, unadorned, must serve the beauty of the body and the demand for comfort ". -Gregory-
Our path weaves the most fragile and the strongest together. The simplest and the most complex. The most important and the slightest. Sure values and audacity.
Maybe our fashion fingerprint is simply that.
Created in 2009 by Louis Gérin and Grégory Lamaud, 2G2L is a company for trend and design.
Present at the profession's hot spots in PARIS, SHANGHAI, NEW YORK, BERLIN, BANGKOK or even ADDIS ABABA, 2G2L is open to the world and involved in the cultural, economic and industrial evolutions of fashion.
Within a structured and professional framework, 2G2L is a tool for reading the flow of artistic creation in its multiple fields, that fashion magnifies in its own way, through its atmospheres, its styles, its fashion shows, its fabrics, its colors, its cuts, its accessories.
The network of 2G2L's passionate contributors gathers the experience and competencies necessary today for the analysis of currents of aesthetic and sociological influences.
2G2L works with “free spirits”, innovators, part of various artistic and professional currents, but all driven by the two impulses allowing fashion to evolve: the curiosity to see beauty and the need to share.
“We wanted a place of freedom, a utopia, in a world too frequently fossilized by self-absorption."
The members of 2G2L's team are driven by this approach of fashion. Our team converses within the transversality and the diversity of the artistic disciplines, with the constant concern of remaining coherent.
Our contributors, our “free thinkers”, are independent, precursory artists with a classical education, but with a keen interest in contemporary cultures, whether they are specialists in the fields of design, graphic arts, journalism, literature, photography… And of course fashion.
Each of them dedicates to fashion what he can provide in terms of culture, talent, intelligence, creativity, humor, eccentricity.
More than contributors, close relations every time.
Our experience of leading a dialogue marked by confidence and within multiple universes is our trademark.